AI engineering · Cape Town and the UK

Build a business that runs on AI.

Start with one piece that works. We redesign the work, build the software and AI agents behind it, and set it up inside your own systems with proper controls. Then we take the next piece.

You'll speak to one of the two founders.

The shift

Who looks after the tool someone built last weekend?

Your team probably uses AI already. Someone drafts emails with ChatGPT. Someone else built a handy tool over a weekend. A partner pastes documents into whichever assistant happens to be open.

Each of those people is quicker. The business, taken as a whole, works much as it did last year. The tools don't talk to each other. Nobody else can maintain what one person built. And nobody is quite sure where the documents went.

Closing that gap is the work. It means deciding which jobs stay with people and which go to software or an AI agent, where the data lives, and who approves what. A business that has done this is what we mean by AI-native.

Where this is heading

We think firms built this way will pull ahead over the next few years. 2032 is the horizon we steer by. That's a hypothesis, and we label it as one.

Our longer-range hypothesis is that by around 2032, businesses genuinely built around AI will hold a serious advantage, and firms that only added a few tools will struggle to keep up. We can't prove that, and we treat 2032 as a direction to steer by. AI changes every few months. Nobody knows exactly what an AI-native business will look like, and that includes us. So we don't sell a finished design. We help you keep moving towards one, a working piece at a time, and we check the direction against what is actually working.

Who we work with

We haven't picked a single industry. We suit firms in a particular situation:

  • The owners or partners are close to the work and can decide quickly.
  • There's more work than people. You're turning some away, or putting off a hire.
  • People are already trying AI on their own, with mixed results.
  • You hold information that has to stay private, such as client files, financials or personal data.

Size matters less. We're set up for firms from a handful of people to a couple of hundred. [confirm: size band]

Not sure you fit? Read the FAQ

What we believe

The ideas we build on.

We wrote our thinking down before we wrote this site, and we keep testing it. Some of it we hold firmly. Some of it is still a hypothesis. Each idea carries a label so you can tell which is which.

Select an idea to open it.

Belief Six layers, one business A business that runs on AI is more than people with chatbots.

We think of a business that runs on AI as six layers working together. People own judgement, relationships, strategy, the exceptions and the accountability. AI agents take on research, analysis, sorting and repetitive knowledge work. Software handles what must behave the same way every time: integrations, transactions, actions in your systems. Data gives all of it context and memory. Governance sets who can do what, keeps a record, and puts a person in front of decisions that matter. Continuous improvement keeps finding the next thing to redesign. Plenty of AI projects touch one layer and stall at the next. We plan across all six from the first conversation.

  • People Judgement, relationships, strategy, the exceptions and the accountability. We design so these stay with your people.
  • AI agents Research, analysis, sorting, first drafts and decision support. The repetitive knowledge work that fills a week.
  • Software The parts that must behave the same way every time: integrations, payments, records and actions in your systems.
  • Data Your history, documents and numbers. An agent is only as useful as the context you can safely give it.
  • Governance Permissions, security, an audit trail, and a person's sign-off where it counts. Built in from the first workflow.
  • Continuous improvement Every step you automate shows you something else worth redesigning. The model keeps moving.
Belief Behind the chat box Most people see a prompt and an answer. We see the whole chain behind it.

Open an AI assistant and you see a box, a prompt and an answer. We see a longer chain: models, agents, APIs, workflows, orchestration, context, retrieval, software, cloud, infrastructure, automation, business processes, data, systems, governance, operations, and at the far end, economic leverage. Between us we have worked on most links in that chain, from cloud platforms and payment systems to running a software business. [confirm] So we start with how your business actually works, and treat AI as a new layer to redesign it with. Writing a good prompt is the easy part.

  1. Language models
  2. Agents
  3. APIs
  4. Workflows
  5. Orchestration
  6. Context
  7. Retrieval
  8. Software
  9. Cloud
  10. Infrastructure
  11. Automation
  12. Business processes
  13. Data
  14. Systems
  15. Governance
  16. Operations
  17. Economic leverage
Belief Phase one first We can see several steps ahead. We're doing the first one properly.

We can picture where this might go. Services turn into repeatable packages. Packages become shared platforms. Later, perhaps, AI agents do paid work across company lines, even for other businesses. That last idea is speculative, and we don't sell it. Our rule is to prove phase one before building anything for phase five. Phase one is plain: solve real problems for paying clients, measure what changed, and let the evidence choose the next step. A line from our own notes keeps us honest: being early isn't the same as being right.

  1. Consulting and building now
  2. Repeatable packages
  3. A shared AI platform
  4. A network of agents
  5. Businesses whose agents work for each other speculative
HypothesisChapter 02 2032 is a horizon Nobody has the blueprint for an AI-native business yet. We say so.

Our longer-range hypothesis is that by around 2032, businesses genuinely built around AI will hold a serious advantage, and firms that only added a few tools will struggle to keep up. We can't prove that, and we treat 2032 as a direction to steer by. AI changes every few months. Nobody knows exactly what an AI-native business will look like, and that includes us. So we don't sell a finished design. We help you keep moving towards one, a working piece at a time, and we check the direction against what is actually working.

BeliefChapter 04 Leverage per rand Fixed prices for defined work. No hourly meter.

Charging by the hour tells you our value is our time, and we don't think it is. So we sell defined pieces of work at a fixed price, agreed in writing before we start, and a monthly partnership for what comes after. We'd like to be judged on what each rand spent with us gets you. Over time we want more of what we deliver to be reusable software and agents, which should stretch that further. One honest caveat: a fixed price still rests on our estimate of the effort. If the estimate is wrong, that's our problem.

  1. Working session
  2. First workflow
  3. Your own AI environment
  4. Build
  5. Ongoing partner
How we workChapter 05 Day one Something working in your business within weeks, and the numbers to judge it by. [confirm: timing]

On day one we map where the time goes in one part of your business, and agree two or three numbers with you: hours spent, say, or errors caught. We write them down before we change anything. In the first weeks, one workflow goes live and your people use it on real work. [confirm: timing] At the end of the first month, we measure against the day-one numbers and choose the next piece together. Our own plan once said "week one". Some work is that quick and some isn't, so we commit to the baseline and the working piece, and agree the dates with you.

  1. Day one
  2. The first weeks
  3. End of month one
  4. Then
How we workChapter 05 Before and after Any change we make gets a before and an after, written down.

AI makes some things practical that never were at human scale. It's tempting to call that revolutionary. We'd sooner write it down. Every piece of work starts with a before sheet: how many people touch the task, the hours, the manual steps, the systems involved, the error rate, the throughput. Afterwards we fill in the same sheet again, and add what's new: the steps an agent now does, where a person still approves, how long it takes now, how good the output is. You keep both sheets. If a number didn't move, you'll see that too.

Before

  • People involved
  • Hours
  • Manual steps
  • Systems touched
  • Error rate
  • Throughput

After

  • People involved
  • AI agents involved
  • Time taken
  • Automated steps
  • Approval points
  • Throughput
  • Quality
Our practiceChapter 07 We run on it CloudSprint runs on the model it sells.

We run our own firm the way we'd help you run yours. Our meetings are transcribed and filed, and the raw transcript outranks anyone's summary. Every belief we hold about our market sits in a register, with a confidence level and the evidence for and against it. An AI agent keeps our client records up to date while we work. Our internal tools sit behind an identity gate, with nothing open to the public internet. Nothing we write reaches a client until three separate AI reviewers have read it. We're two people, so this proves little about a firm of sixty. It does show you what we hold ourselves to.

  • An AI co-founder
  • A register of what we believe
  • Records that keep themselves
  • Internal tools behind a gate
  • Three reviewers before anything leaves

What we do

Five ways to work with us.

Most firms start small and add pieces as they go. Every price is fixed and agreed in writing before we begin.

  • O1

    Working session

    Half a day with your team, on your own work.

    [confirm: price]

    Book a working session
  • O2

    First workflow

    One workflow live, and the numbers to judge it by.

    [confirm: price]

    Ask about a first workflow
  • O3

    Your own AI environment

    A private place for your AI work, inside your own cloud account.

    [confirm: price] plus your cloud costs

    Ask about your own environment
  • O4

    Build

    Workflows, agents and integrations that make AI part of the day’s work.

    From [confirm: price] per piece

    Talk about a build
  • O5

    Ongoing partner

    AI capability on call, without hiring for it yet.

    From [confirm: price] a month

    Ask about a partnership

No free pilots. The first conversation costs nothing and should be useful on its own. After that, work starts small, paid and fixed-price, so we both find out quickly whether it’s worth doing.

Charging by the hour tells you our value is our time, and we don’t think it is. So we sell defined pieces of work at a fixed price, agreed in writing before we start, and a monthly partnership for what comes after. We’d like to be judged on what each rand spent with us gets you. Over time we want more of what we deliver to be reusable software and agents, which should stretch that further. One honest caveat: a fixed price still rests on our estimate of the effort. If the estimate is wrong, that’s our problem.

See every offer in full

How we work

Something working within weeks. Then the next piece. [confirm: "within weeks"]

  1. Day oneAlign

    We map where the time goes in one part of your business and agree the numbers that matter. We write them down before we touch anything.

  2. The first weeksBuild

    One workflow goes live. Your people use it on real work, and we adjust it with them.

  3. AlongsideAdopt

    The people who’ll use it help shape it. If someone has already built a tool of their own, we fold it in so others can rely on it.

  4. End of month oneMeasure

    We fill in the same numbers again and show you what moved, and what didn’t.

  5. ThenAgain

    We choose the next piece together. Each one is priced, built and measured the same way.

  • You can build a lot yourselves. We’d like your people to. We coach that, and step in where it needs engineering: the environment, the connections to your systems, the controls and the upkeep.
  • Prices in writing first. Every piece of work has a fixed price and a list of what you’ll get before it starts.
  • Your IT partners stay involved. We agree with you when to bring them in, and we keep our work visible to them.
  • People keep the judgement. We design the work so decisions, relationships and exceptions stay with your team. If roles will change, we tell you early.
  • Close enough to work together. Our engineering is in Cape Town, one hour ahead of UK time in summer and two in winter.

On day one we map where the time goes in one part of your business, and agree two or three numbers with you: hours spent, say, or errors caught. We write them down before we change anything. In the first weeks, one workflow goes live and your people use it on real work. [confirm: timing] At the end of the first month, we measure against the day-one numbers and choose the next piece together. Our own plan once said “week one”. Some work is that quick and some isn’t, so we commit to the baseline and the working piece, and agree the dates with you.

AI makes some things practical that never were at human scale. It’s tempting to call that revolutionary. We’d sooner write it down. Every piece of work starts with a before sheet: how many people touch the task, the hours, the manual steps, the systems involved, the error rate, the throughput. Afterwards we fill in the same sheet again, and add what’s new: the steps an agent now does, where a person still approves, how long it takes now, how good the output is. You keep both sheets. If a number didn’t move, you’ll see that too.

Before

  • People involved
  • Hours
  • Manual steps
  • Systems touched
  • Error rate
  • Throughput

After

  • People involved
  • AI agents involved
  • Time taken
  • Automated steps
  • Approval points
  • Throughput
  • Quality

See what a first workflow involves

Security and data

Your documents stay where you decide.

The first question a careful firm asks is what happens to confidential documents once AI is involved. Here is our answer.

Where your data lives.

When it matters, we build inside your own cloud account, in a South African region [confirm], and your data stays there. If we host something for you, we tell you exactly where it runs and who can reach it. [confirm: region of CloudSprint’s own hosting]

Who can get in.

People sign in with the accounts they already use, and access follows their role. Nothing we set up is left open to the public internet. We run our own tools the same way.

Illustrative roles. Only the threads a role may reach are lifted, and the shuttle passes only through that opening.

What gets recorded.

Each agent’s actions are logged: what it read, what it did, and who approved it.

  1. Read a sample document Did drafted a summary Approved by a partner
  2. Read a sample email Did prepared a reply Approved by an assistant
  3. Read a sample invoice Did matched it to an order Approved by a partner

Illustrative sample. Not real data.

Where a person decides.

Anything that sends, pays, deletes or commits you to something waits for a person to approve it, unless you choose otherwise. [confirm: default]

The row is waiting for a person to approve it.

What we won’t do.

  • Ask for your passwords. You sign in, and we build around that.
  • Put your documents into personal AI accounts.
  • Let your data be used to train AI models. We use business terms with the providers we work with. [confirm: per provider]
  • Move your data to another region without telling you.

We work to POPIA, and we sign a data processing agreement before we handle any personal data for you. [confirm]

Lorenzo has spent more than ten years on cloud platforms where this mattered, including payment infrastructure built to PCI DSS Level 1. [confirm: employer naming and wording]

Read the security details

How we run CloudSprint

We run our own firm this way first.

  1. An AI co-founder. Our strategy, decisions and meeting transcripts live in a version-controlled repository. Claude works in it with us most days, and the raw transcript always outranks a summary. [confirm: publish; “most days”]
  2. A register of what we believe. Every assumption about our market is written down with a confidence level (red, yellow or green) and the evidence for and against it. We track 33. None is green yet. [confirm: publish; refresh the count at launch]
  3. Records that keep themselves. Companies, contacts, deals, tasks and every conversation live in our CRM, and an AI agent updates it while we work.
  4. Internal tools behind a gate. Every tool we run for ourselves gets its own address and sits behind an identity check. Nothing listens on a public port, and the whole setup is written as code.
  5. Three reviewers before anything leaves. Before a proposal or report reaches a client, three separate AI reviewers read it: one as the client, one hunting for machine-written prose, one as the sharpest sceptic we can brief. Then a founder reads it aloud. [confirm: read-aloud is standing practice]

We’re two people, so none of this proves what will work in a firm of sixty. It shows what we hold ourselves to. Ask on a call and we’ll share our screen.

We run our own firm the way we’d help you run yours. Our meetings are transcribed and filed, and the raw transcript outranks anyone’s summary. Every belief we hold about our market sits in a register, with a confidence level and the evidence for and against it. An AI agent keeps our client records up to date while we work. Our internal tools sit behind an identity gate, with nothing open to the public internet. Nothing we write reaches a client until three separate AI reviewers have read it. We’re two people, so this proves little about a firm of sixty. It does show you what we hold ourselves to.

Ask for a walkthrough [confirm: offer to screen-share]

Who we are

Two founders. One in the UK, one in Cape Town.

We started CloudSprint in early 2025. We’d worked together before, and we still play tennis together. [confirm: tennis line] Demian leads on clients, strategy and the people side. Lorenzo leads on platforms, data and security. Both of us work on every engagement. [confirm]

Demian Hauptle

Co-founder and CEO, UK [confirm: city]

Finds the problems worth solving and makes sure what we build suits the people who’ll use it. A self-taught developer who built, and still runs, his own software business. [confirm: business name and wording]

Clients · AI strategy · Adoption · UK

Lorenzo Jenecker

Co-founder and CTO, Cape Town

More than ten years building and running cloud platforms, including payment infrastructure to PCI DSS Level 1 and AI document pipelines. Microsoft Certified DevOps Engineer Expert. [confirm: wording; certification current]

Platforms · Data · Security · South Africa

South Africa

Lorenzo Jenecker, Cape Town.
hello@cloudsprint.co.za

UK

Demian Hauptle, [confirm: city].
hello@cloudsprint.co.uk [confirm: mailbox]

Our business development is in the UK, one hour behind Cape Town in summer and two in winter.

What we hold to

  • We tell you what we can’t do.
  • Prices are in writing before work starts, with nothing hidden.
  • Your data and your ideas are handled with care.
  • When we get something wrong, we say so quickly and fix it.

More about us

Start a conversation

Tell Lorenzo what you’d like to fix.

A first call takes about thirty minutes. [confirm] You tell us where the time goes and what worries you. We tell you plainly whether we can help, and what a first step would cost. If we can’t help, we’ll say so, and where we can, we’ll point you to someone who can.

Start a conversation

Or email hello@cloudsprint.co.za

We usually reply within one working day. [confirm]

About this build

Chapters 01 to 09.

This is a first slice of Concept A, the Loom and the Woven Country (11 §2 in the spec). It exists to judge one thing: whether a procedural, real-time scene can look and feel like a finished piece. The contact form is not built here: the call to action goes to the flat contact page.

For the previous attempt, a lighthouse lens, see aesthetic-full-concept/. It is left exactly as it was.